Sky Sports
For other uses, see Sky Sport (disambiguation). Sky Sports Launched 25 March 1990 (as The Sports Channel) 20 April 1991 (as Sky Sports) Owned by Sky plc Picture format 576i, 16:9 (SDTV) 1080i (HDTV) 4K (UHDTV) Audience share 0.76% (Main Event) 0.27% (Premier League) 0.23% (Football) 0.07% (Cricket) 0.12% (Golf) 0.26% (F1) 0.12% (Action) 0.06% (Arena) 0.43% (News) 0.06% (Mix) ~0.00% (all Active feeds) (October 2017 ( 2017-10 ) , BARB) Slogan Feel It All Formerly called The Sports Channel (1990–1991) Sister channel(s) Challenge, Pick, Real Lives, Sky One, Sky Two, Sky Arts, Sky Atlantic, Sky Cinema, Sky Living, Sky News, Sky Sports Box Office, Sky Sports F1, Sky Sports News Website Sky Sports Website Availability Satellite Sky Channels 121, 401–409 (SD/HD) Channels 819, 855–863 (SD) Cable Virgin Media (UK) Channels 501–510 (HD) Channels 511–520 Virgin Media (Ireland) Channels 400–408 Channels 430–438 (HD) IPTV TalkTalk TV Channels 401–407, 417–418 BT TV Channel 402 (Main Event) Channel ...